Alpaca Peruvian Charcoal Chicken is recognized for its unforgettable rotisserie chicken, cooked in a special marinade, then roasted in their imported oven. As the first family owned Peruvian chain in North Carolina, the restaurants gained a loyal following. This lead to an exciting opportunity as the restaurant went through a rebranding. We advised throughout the brand change and designed the new logo and all the restaurant collateral. Through communication with the public and a planned rebranding stragegy we were able to successfully transition their 3 restaurants to the entirely new brand and establish Alpaca as the premier Peruvian Chicken restaurants in the triangle. They have since grown to 6 locations.
PHOTOGRAPHER: Daniel Oldham & Eleazar Herrera