Black background with white text and a crown logo. The text says 'BZAR' in large letters and 'Hospitality Group' in smaller letters with stars on either side.
Logo for Chingon Taqueria with stylized black and white text and red accents, including a vertical red bar with white lines.
Logo with the word 'Vochos' in large white letters, 'CDMX' underneath, on a black background.

Branding | Graphic Design | Video Production | Photography | Social Media | Advertising | Marketing | Media Management

SERVICES

BZAR Hospitality Group is led by Chef / Owner Alex Zaragoza. It consists of multiple restaurant concepts from modern Mexican, a Mexican taqueria and Peruvian rotisserie chicken. We have guided the names, brands, social media and advertising since opening the first restaurant Si Señor. BZAR is now focused on growing his successful brands and opening a truly unique concept in Vochos.

BZAR HOSPITALITY GROUP

A can of beer with a graffiti-style design, featuring a hand wearing a black glove pointing a spray paint can, with the text "Be Chingon" and "Light Lager" on a dark brick wall background.
Can of Life's a Peach American Wheat wheat ale with peach illustrations on label.
Can of Vocholoco American IPA beer featuring a red label, black outlined drawing of a vintage Volkswagen Beetle, and a bridge in the background.
Sign advertising mariscos, seafood dish topped with avocado slices, with a can of citrus-flavored soda in the background.
A man wearing a red cap, black t-shirt with the words 'All you need is love', and blue gloves is holding a plate with a loaded cheeseburger, with melted cheese, lettuce, and ground beef.
Three tattooed young adults holding drinks and smiling outside a restaurant named 'Chingon Taqueria'.
A yellow bottle of a beverage with a red cap and a purple label that says "Chingón! Taqueria" and "Get your mix on!" in front of a white paper bag with a black circular sticker that also says "Chingón! Taqueria."
Person with tattoos pouring gravy onto a large sandwich filled with meat and cheese.
Two metal trays filled with various types of tacos, garnished with lime wedges, cilantro, onions, and radish slices, surrounded by small bowls of salsa, chopped cilantro, and onions.
Interior of a Mexican restaurant called Chilango Taqueria, featuring a large sign on the wall with the restaurant's name, colorful wall art including a mural of a smiling woman, hanging lamps, tables with napkins and condiments, and vibrant decor.
A red toy car, a vintage red rotary phone, a menu sheet, a cocktail drink with lime wedges, two shot glasses with lime slices, coins, a lime and mint leaves on a wooden surface.
Red-lit bar display with glassware, bottles, and red toy cars.
A table with various dishes of Asian cuisine, including sushi rolls, curry, fried croquettes, pasta, and colorful appetizers, along with drinks and a basket of green olives.
Bright green moss background with a neon-lit sign reading "Vuchos" in bold red letters, with smaller text "CDMX" below, framed by wood paneling.
A restaurant dining area with black tables and red cushioned chairs arranged at each table, each set with plates, utensils, and folded white napkins, and menus on the tables, with large windows allowing natural light to enter.
Empty restaurant with patterned pink booths, hanging pendant lights, large mural of a woman with an eye and jewelry, and sunlight streaming through large window panels.