Chef in black gloves and white apron decorates food with squeeze bottle in a professional kitchen.
Black and white logo with the word 'B4AR' in large bold letters, a crown above the 'A', and the words 'HOSPITALITY GROUP' below, flanked by stars.
Logo for Chingon Taqueria with bold black outlined text and red accents including an exclamation mark.
Logo for Payo's Chicken Peruvian Rotisserie featuring a cartoon chicken face with green glasses, pink comb, and yellow beak, with the text 'Payo's Chicken' in green and pink, and 'Peruvian Rotisserie' in pink underneath.
Logo for Señor Modern Mex, featuring a stylized orange and black Mexican sombrero with the words 'Señor Modern Mex'.

SERVICES

Branding | Graphic Design | Video Production | Photography | Social Media | Advertising | Marketing | Media Management

BZAR HOSPITALITY GROUP

BZAR Hospitality Group is led by Chef / Owner Alex Zaragoza. It consists of multiple restaurant concepts from modern Mexican, a Mexican taqueria and Peruvian rotisserie chicken. We have guided the names, brands, social media and advertising since opening the first restaurant Si Señor. BZAR is now focused on growing his successful brands and opening a truly unique concept in Vochos.


Chingón Taqueria

Man wearing a black shirt with pink and white text and a red hat, holding a plate with a large cheeseburger with melted cheese, lettuce, and other toppings.
A smartphone displaying a TikTok video of a plate of Mexican food, including tacos with various toppings, garnished with a lime wedge, set against a red background.
Inside a Mexican restaurant counter with menus on digital screens, signs indicating order and pay stations, and various bottles of spirits behind a glass display.

Sí Señor Modern Mexican

Mexican restaurant website homepage featuring a large image of tacos and a greeting that says "¡Bienvenido!" with menu options and social media links.
A teal gift card with white text and a skull illustration, reading 'Bienvenido to the Good Life' and 'Señor Modern Mexico Gift Card' on an orange background.

Papi’s Chicken

Four colorful menus from a Peruvian rotisserie restaurant, featuring options for chicken, sides, rice bowls, drinks, desserts, and extras.
A bowl of food with various ingredients including rice, chicken, green beans, corn, tofu, and mixed vegetables being held by a person's hand in front of a bright background. There is a sign that says "Made Fresh! To Order" above the bowl.